A lack of tech savvy among large carriers frustrates account executives, recent surveys have found. These execs are trying to keep up with the latest trends in identifying and contacting prospects but many are still waiting for the tools, including mobile apps, to become available to them.
That's going to be a big problem, Google's head of industry and services told an AHIP audience in Chicago, because increasingly, Google is seeing potential insurance customers shopping on their phones.
The Accenture study cited above reported that three-quarters of respondents to a survey about carriers and tech integration said their companies had mobile solutions in some stage of readiness. But eight out of 10 respondents said a lack of data integration — including mobile — was leading to lost opportunities.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
