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In this image from video provided by Wellmark Blue Cross and Blue Shield, a man kicks the wrong leg as a doctor checks his reflexes in an ad from the Midwestern carrier. (AP Photo/Wellmark Blue Cross and Blue Shield)

DES MOINES, Iowa (AP) — The television ads show a series of medical mishaps: a man kicking the wrong leg in a reflex check, a urine sample bottle that won’t open for a frustrated patient and a blood pressure cuff letting out a strange noise when the doctor presses the plastic bulb.

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