Consumers are potentially more interested in purchasing annuities than financial professionals think they are, a Genworth Financial survey found.

The study, which included responses from more than 1,300 consumers and 300 financial professionals, found that 40 percent of qualified non-annuity owners said they would consider buying one but had never been presented the option by an advisor.

In addition, 68 percent of those who don't own annuities said they have a positive or neutral feeling about annuities and 91 percent of annuity owners answered the same way.

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