We've written several articles about the change that has occurred in benefit managers' attitudes toward the types of coverages that are suitable for their employees. Twenty years ago, benefit managers only offered those products that most/all of the employees wanted and needed.

Today, with voluntary benefits being an integral part of an employer's benefit package, the mindset is "if some of my employees want this, why not offer it?" The result is a much more robust package of benefits — especially voluntary benefits.

While brokers have become comfortable with most traditional plans, pet insurance, identity theft coverage, legal plans and employee purchase programs also are becoming increasingly common in benefit packages.

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