Business has been good for Covered California this week.

Officials say 53,510 people picked plans on Monday, Tuesday and Wednesday, for a daily average of about 18,000.

Consumers made 13,653 plan selection decisions Monday, 19,351 decisions Tuesday, and 20,506 decisions Wednesday.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.