In years past, many people believed that blue-collar workers in lower- to middle-income jobs were the primary buyers of voluntary products. Today, brokers who are active in the voluntary space know that’s no longer true. Yes, blue-collar workers still buy voluntary products, but so do white-collar workers. In fact, the ownership percentages across occupational categories are very similar today and the lowest ownership percentages are in the unskilled labor category—a blue-collar market.

The following table provides the percentage of employees owing at least one voluntary product by occupational category. The chart shows the percent that own and don’t own voluntary within each occupational category. In other words, each row adds up to 100 percent. So, among administrative or clerical workers, half own at least one voluntary product, but among laborers just 38 percent own at least one.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.