The world is being flooded with apps, and most people can't get through the day without using their faves. But when it comes to fitness or health monitoring apps, the potential envisioned by their creators has yet to be fulfilled.
Survey data from Keas, provider of corporate wellness plans, offers some insight into why such apps have yet to attract wide followings.
Keas said 83 percent of the nearly 500 people engaged in company wellness plans it surveyed have used either a fitness app or body tracking device to enhance their health. So the curiosity is clearly there. But when it comes to drilling down and finding out how many folks routinely use such apps, the numbers drop dramatically.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
