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Tony Hsieh, co-founder of Zappos.

Never one to take the cautious way to anything, Zappos co-founder Tony Hsieh is playing 52 Pickup with his corporate organizational structure.

Company “management” (the term doesn’t exactly apply anymore) told “employees” (everyone else who was being told, not telling) the other day that the Las Vegas-based retail shoemaker would henceforth be governed by the management principles of “holacracy.”

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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