Never one to take the cautious way to anything, Zappos co-founder Tony Hsieh is playing 52 Pickup with his corporate organizational structure.

Company "management" (the term doesn't exactly apply anymore) told "employees" (everyone else who was being told, not telling) the other day that the Las Vegas-based retail shoemaker would henceforth be governed by the management principles of "holacracy."

This is a theory for structuring (not running) a company that eliminates job titles, spreads work roles out among those who come to work (the former "employees") and dispenses with the hopelessly outmoded notion of "management."

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