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Over the last decade or so, companies have been looking to “do well by doing good” with their health- care provisions: to cut the amount they spend on health insurance, and lose to absenteeism, by encouraging employees to take better care of themselves. A recent study by Rand found that in 2012, about half of employers with at least 50 employees — and more than 90 percent of those with more than 50,000 — had one of these programs in place.

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