Jan. 14 (Bloomberg) — The U.S. government said it would ramp up Obamacare outreach in 25 cities to lure younger people to the program after a report showed about 70 percent of the initial customers are 35 years of age or older.
The effort by the Obama administration and allied interest groups will focus on a Feb. 15 target to sign up people for coverage beginning March 1, said White House officials, who spoke to reporters on the condition they not be identified.
The Obama administration wanted people younger than 35 to make up about 40 percent of total enrollment to help offset the cost of care for older and sicker people. Missing the target for "young invincibles" may lead insurers to adjust prices if gains aren't made by the official March 31 end of enrollment.
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