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DJs ZAZ, left, and Joseph Michael provide music for tailgaters at a row of tents set up by Generation Opportunity, a national conservative organization that targets young adults, in the parking lot of Sun Life in Miami Gardens, Fla. (AP Photo/Wilfredo Lee)

Jan. 14 (Bloomberg) — The U.S. government said it would ramp up Obamacare outreach in 25 cities to lure younger people to the program after a report showed about 70 percent of the initial customers are 35 years of age or older.

The effort by the Obama administration and allied interest groups will focus on a Feb. 15 target to sign up people for coverage beginning March 1, said White House officials, who spoke to reporters on the condition they not be identified.

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