Many public exchange plan issuers are trying to cope with high volume, technical problems and consumer confusion by giving would-be private plan enrollees even  more time to pay for coverage.

One of the leaders in the exchange plan market – a unit of WellPoint Inc. –  has given customers until Jan. 31 to pay for January coverage. If individual customers who chose QHPs by Dec. 23 make their payments by Jan. 31, it will be effective retroactive to Jan. 1, the company says.

The company has posted an explanation of the policy and information about making payments on its website.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.