ING U.S., Inc. is partnering with NBCUniversal to inspire a national conversation about financial education and the importance of preparing for retirement.

The partnership includes a cross-portfolio, multi-platform sponsored initiative to encourage people to discuss their personal financial issues. Through April 2014, viewers of NBCUniversal can interact on-air and online with financial experts through NBC News, CNBC, MSNBC, NBCSN, Golf Channel and USA Network.

To kick off the initiative on Jan. 16, "Mad Money's" Jim Cramer and "TODAY's" Carson Daly encouraged viewers to submit their personal finance and retirement questions via social media.

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