Studies are showing that health insurance consumers are gradually educating themselves about their coverage rather than expecting someone else, like their employer, to make most of the choices for them.

At the same time, employers are becoming more strategic about their choice of plans to offer to workers. As a result, more insurance providers are jumping into the private exchange market to take advantage of these new retail customers.

The latest: Cigna, the global insurance services vendor.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.