Feb. 12 (Bloomberg) -- Obamacare health plans enrolled 3.3million people through January, with young adult participantsincreasing 65 percent from a month earlier, the U.S. governmentsaid.

Private health plans under the Patient Protection and AffordableCare Act enrolled 807,515 people ages 18 to 34 as of Jan. 31, anincrease of 318,055 since December, the U.S. Department of Healthand Human Services said today in a report. The age group made upabout 25 percent of those who had signed up for health coveragethrough January, the report showed.

The Obama administration has focused its outreach on youngAmericans, hoping to reduce the proportion of sick people enrolledin health exchange plans. Television ads featuring formerbasketball star Magic Johnson are airing during National BasketballAssociation games, and celebrities including Maroon 5 singer AdamLevine have been recruited to promote the law.

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