Editor's note: Benefits Selling's Broker of the Year finalists will be revealed Monday-Friday this week. Meet our second finalist.

"A lot of times in this industry, we try to find that silver bullet," says Ed Oravetz, president and senior benefits consultant at VISICOR.

"We say, 'It must be wellness, or having a clinician on staff, or ancillary or voluntary benefits.' But I don't think there is a silver bullet," he says. "I think it's a broad picture of this thing we call employee benefits; I think the difference is, we cannot look at it as just going in and performing a duty. We really have to become engaged. We have to partner with our clients, understand where they want to be — what's worked, what hasn't worked, the long-term vision for their employee benefits package, and then we have to dig deep and find long-term solutions."