John Cerasani

John Cerasani stands in the middle of Michigan Avenue near his office.

John Cerasani, author of “Paid Training,” meant to play in the NFL, but life had different plans for him.

“I played football in college at Northwestern University,” he explains, “and I think that I’d planned up until probably the last game of my senior year that I was going to be playing in the NFL. Then I had an injury and realized it wasn’t going to happen. So I started interviewing with every single company that came through the career services center at the university.”

That’s where he landed his first insurance job: a sales rep at a self-funded health insurance company, Great West. And now, the president of Northwest Comprehensive focuses on employee benefits for colleges and universities.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.