Reputation Management Consultants is in the business of burnishing tarnished reputations, so there's more than a hint of irony in its just-out list of CEOs with the worst reputations.

After all, this is a company whose business is built on setting things right for CEOs who, for one reason or another, have drawn negative attention.

"Listings that are potentially damaging to your online reputation hurt your credibility and will make you lose potential business every day, especially if these listings are for you or your company's name," RMC's website says. "If you 'Googled' your name right now, what would you see? Maybe a recently laid-off employee has some unfavorable opinions about your company's management. Perhaps a competitor has secretly been targeting you in consumer review websites. Or maybe you are a high-profile individual with an unfortunate past legal incident that just won't seem to go away."