Ascensus, the nation's largest independent service provider of retirement and college savings plan administration services, is introducing a new branding initiative to encompass recent acquisitions of Upromise Investments and ExpertPlan.

The new brand and logo include a new tagline, Always Have a Plan, and reflect Ascensus' evolution from retirement plan services provider and recordkeeper to a more diverse company that provides college savings plan services, educational services, compliance, and trust and custodial services.

At the end of 2013, Ascensus entered the 529 college savings plan market with the acquisition of Upromise Investments, Inc. and its affiliates. In 2012, it expanded its retirement plan presence with ExpertPlan.