Republican complaints — along with Bill O'Reilly's on-air tantrum — about President Obama's comedy bit plugging PPACA smack a little of middle-aged parents barking at their children about "that loud noise you call music."

For a party already largely disconnected from younger generations — more on that in a minute — complaining about the president doing an online skit comedy isn't going to help their image with anyone. And it's certainly not going to hurt the president, who's shown from day one that his team is plugged into the next generation of voter engagement, whether it's tweeting from his inauguration, taking questions on Reddit or appearing on Jon Stewart.

Love him or hate him, it's hard to argue with his approach. I can't help but think that if the great communicator himself had come along 30 years later, he'd be all over this.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.