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Health and Human Services Secretary Kathleen Sebelius. (AP Photo/J. Scott Applewhite)

March 13 (Bloomberg) — In Maine, the insurer that has enrolled the most Obamacare customers isn’t the state’s well- established Blue Cross Blue Shield plan, owned by WellPoint Inc. It’s WellPoint’s only rival: Maine Community Health Options, a startup that didn’t exist three years ago.

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