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Health and Human Services Secretary Kathleen Sebelius. (AP Photo/J. Scott Applewhite)

March 13 (Bloomberg) — In Maine, the insurer that has enrolled the most Obamacare customers isn’t the state’s well- established Blue Cross Blue Shield plan, owned by WellPoint Inc. It’s WellPoint’s only rival: Maine Community Health Options, a startup that didn’t exist three years ago.

The newcomer, funded primarily by taxpayer money lent under the health care law, has won about 80 percent of the market so far in Maine’s new insurance exchange, exceeding its own expectations, said Kevin Lewis, the chief executive officer.

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