March 21 (Bloomberg) — The Obama administration is breeding new power players for Washington's influence industry. Just don't call them lobbyists.

Five years after President Barack Obama issued an executive order barring appointees from lobbying the executive branch for the rest of his presidency, administration officials are increasingly departing to join the advocacy industry.

The new twist: Many aren't registering as lobbyists, acting instead as "strategic consultants" and "policy advisers."

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