Managers of the state-based public exchange in Colorado are hoping to diversify.
The Connect for Health Colorado board is looking into setting up an affiliate that could form strategic marketing alliances for companies that sell products such as vision insurance, accidental insurance, critical illness insurance and hospital indemnity insurance.
The exchange is also considering alliances with payroll companies, human resources services companies, and companies that provide health care quality and cost estimation tools, such as Castlight, Best Doctors and SparkPeople.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
