April 4 (Bloomberg) — Health Net Inc. and insurers in at least 14 states will let consumers who missed open enrollment sign up for health plans in April, a private online marketplace said, in a move that may help attract younger customers.

In some cases, consumers don’t need to have started an application before the enrollment deadline of March 31, eHealth Inc. said in a statement today. The online marketplace offers individual health plans outside of the federal and state-run exchanges created by Patient Protection and Affordable Care Act.

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