ORLANDO, Fla. – Organizations with trust issues shouldn't bother embracing Facebook, Twitter or any other social technology platform until they can build that trust.

That was the advice Tuesday from China Gorman, CEO of the San Francisco-based Great Places to Work Institute, in a presentation on opening day of the three-day Human Capital Summit and Expo.

"If your culture is built on trust, then you can look at social technology as a tool. A very powerful tool," Gorman said.

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