The Patient Protection and Affordable Care act is creating enormous opportunities for brokers to sell supplemental plans, not only to help cover increasing deductibles in employer-based and exchange-based plans, but also as a cheaper alternative to both.

The opportunities to sell supplemental health plans to cover out-of-pocket expenses when illness or accidents occur are coming from a variety of fronts, experts say. As more employers face mandates to provide major medical insurance to their employees, most will likely opt for plans with high deductibles to mitigate the additional costs — increasing the need for supplemental plans.

Some employers will transition full-time employees to part-time to avoid providing major medical insurance, and those employees will need supplemental plans because the exchange-based plans all carry high deductibles. Finally, there are opportunities for brokers to sell supplemental plans to people who choose not to buy exchange-based plans and self-insure instead. Supplemental plans will cover those people in worst-case scenarios.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.