The Patient Protection and Affordable Care act is creating enormous opportunities for brokers to sell supplemental plans, not only to help cover increasing deductibles in employer-based and exchange-based plans, but also as a cheaper alternative to both.

The opportunities to sell supplemental health plans to cover out-of-pocket expenses when illness or accidents occur are coming from a variety of fronts, experts say. As more employers face mandates to provide major medical insurance to their employees, most will likely opt for plans with high deductibles to mitigate the additional costs — increasing the need for supplemental plans.

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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