I was in Colorado Springs last week covering the 2014 Benefits Selling Expo, attending a session jam-packed with people listening avidly to a doctor who had the temerity to post his prices for services – his actual fees – online for all potential customers to see, and compare to others. As if they could find them anywhere else. It blew my mind.

The doctor’s name is G. Keith Smith and he’s the medical director and managing partner of the Surgery Center of Oklahoma. He’s about to throw open the doors on a group called the Free Market Medical Association, where like-minded physicians will operate under the same price transparencies he offers. If that catches on, it could revolutionize medical care.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Dig Deeper



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.