May 2 (Bloomberg) — The push to sign up people for Obamacare won't get any easier in next year.
The Obama administration needs to improve everything from customer service to Spanish-language outreach if it's to parlay a functioning website and recent enrollment momentum into even more Americans with health coverage, supporters said.
"Adding new people — the marginal enrollment — only gets harder and harder," George Brandes, director of health-care programs at tax preparer Jackson Hewitt, said in a telephone interview. "For whatever reason these people sat on the fence. This is no longer the low-hanging fruit."
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