May 8 (Bloomberg) -- Prudential Plc, the U.K.’s largest insurer by market value, reported first-quarter profit and sales that beat analyst estimates, boosted by higher demand for annuities in the U.S.

Profit from new business jumped 29 percent to 529 million pounds ($898 million), the London-based insurer said in a statement today, beating the 495 million-pound average estimate of 13 analysts surveyed by the company. Sales, or annual premium equivalent, rose 13 percent to 1.18 billion pounds, also topping estimates. Profit at its U.S.-based Jackson National Life unit surged 67 percent as sales of variable annuities jumped 41 percent.

Today “continues the theme from 2013 where the U.S. is doing better than the market expects,” Farooq Hanif, an analyst at Citigroup Inc., wrote in a note to clients. “We expect this to continue in 2014 and see this as a very positive trend for earnings.”

Increased U.S. annuity sales contrasts with Britain, where insurers have reported lower sales of the product after the government in its 2014 budget scrapped rules that forced individual retirees to annuitize their pension savings.

Prudential still reported a 90 percent increase in profit for its U.K. unit, boosted by three bulk annuity deals with company pension plans. Sales of individual annuities slumped 35 percent in the quarter.

Market Shrinks

“The individual annuity market will continue, but it will be smaller in size,” Jackie Hunt, chief executive officer of Prudential’s U.K. and European business, said on a conference call with journalists. “We expect to see other product types like potentially variable annuities, which we obviously have a strong presence in the U.S.”

Variable annuities can guarantee that a retiree’s account will appreciate even if assets decline in value. In the U.S., sales of annuities jumped by the most in 11 years in the fourth quarter as higher bond yields buoyed insurers that offer the savings products, estimates from industry group Limra show.

Standard Life Plc and Legal & General Group Plc this month reported declines of 50 percent and 40 percent respectively of individual annuities since the budget was announced in March. L&G, the largest manager of U.K. pension assets, said sales of bulk annuities had helped offset the decreases.

Prudential CEO Tidjane Thiam said the pipeline for bulk annuities was “very strong,” citing demand from companies to remove pension liabilities from their balance sheets. He said the impact in U.K. sales from the budget changes wouldn’t be “significant” for the group.

The company also reported a 20 percent jump in new business profit in Asia and 1.4 billion pounds of new inflows into its M&G investment unit.

The shares rose as much 2.9 percent in London trading today. They were little changed at 1,378 pence at 1:25 p.m., leaving the shares up 2.8 percent this year.

Prudential Plc has no relation to Newark, New Jersey-based Prudential Financial Inc.

Instant Insights /

Prudential earnings beat estimates on U.S. annuities business

More From HR Executive

Related Stories

Recommended For You