May 16 (Bloomberg) – Republicans are invoking a harrowing image of Senate Majority Leader Harry Reid to lure independent voters away from Democrats and motivate their party base ahead of November's election.

The strategy has a big glitch: Almost half the voters don't know who Reid is.

Republicans needn't worry too much, though, as Reid's line of attack against them isn't much better. He's focused on an even lesser-known pair of bogeymen, the energy billionaire Koch brothers, who are financing a number of pro-Republican groups.

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