The health care industry could save as much as $100 billion over 10 years if it provides more and clearer information on health care prices.

That's according to new analysis from the Gary and Mary West Health Policy Center, which found providing price information to three key stakeholders —physicians, employers and policymakers—would have a greater impact just sharing it with consumers.

"While health care transparency is typically viewed through the lens of patient-facing transparency tools to drive comparison shopping, our analysis suggests even greater impact could be achieved by expanding the audience for such information," said Dr. Joseph Smith, chairman of the West Health Policy Center Board of Directors.

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