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Karen Ruffin, left, signs up for health care with an assistant Henry Knight, right, at Enroll America in Cincinnati. (AP Photo/Amanda Lee Myers)

May 21 (Bloomberg) — About half of uninsured Americans surveyed didn’t try to sign up for health coverage under Obamacare because they said they couldn’t afford it, with most unaware that financial assistance was available.

Cost also was the main reason given by 39 percent of people who looked for insurance and decided against it, according to a survey of 1,524 people by Enroll America, a nonprofit group allied with the White House that organized enrollment efforts in 11 states. Only 26 percent of those who didn’t enroll were aware that there were government subsidies available, compared with 56 percent of people who did sign up.

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