Mike Augustine, of Greenville, S.C., had some errands to run athis local shopping centers: buy some groceries, pop into a mobilephone retailer, pick up some dry cleaning. And lastly, he had tostop by the health insurance store to pick up a better plan.
The new BlueCross BlueShield brick-and-mortar retail store atthe Magnolia Park strip mall staffs five licensed agents, preparedto help customers—by appointment or walk-in—navigate the new rulesof the health care reform, and to buy plans as they wouldelectronics or office supplies.
Though Augustine hasn't changed his plan, he says the visit washelpful.
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