We're all painfully aware of the crisis in our industry, but thesource of it isn't what's been getting all the blame. Despite thefinger pointing, PPACA isn't the problem; it's merely pulled backthe curtain on a problem that's been there all along.
We've had it way too easy way too long.
Now don't get me wrong, selling is never easy, but if “easy” isa relative measure of the reward received for a given effort, Ican't conceive of another industry where it's easier to generatehuge financial rewards for, what is all too often, mediocreeffort.
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