Are you frustrated by the results of your marketing? Sometimes the reasons behind a failed marketing effort can be elusive. But in my experience, most marketing stumbles (and we all have them) fit into one of the following categories:
1. The college try. With this syndrome, we try to make a marketing activity work but secretly hope it doesn't so that we won't have to do it again. A good example is social media. Ask yourself, did I give this campaign enough time to truly develop before I decided to give up? Did I try it just to say that I had, without being truly passionate about making it succeed?
2. The time-short investment. In this category, we don't invest as much time as we do money. An example might be a seminar for which you spend a significant amount of money but not enough time practicing your presentation and planning your follow-up strategy. Ask yourself if you invested enough time in your campaign to make it work.
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