X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Are you frustrated by the results of your marketing? Sometimes the reasons behind a failed marketing effort can be elusive. But in my experience, most marketing stumbles (and we all have them) fit into one of the following categories:

1.    The college try. With this syndrome, we try to make a marketing activity work but secretly hope it doesn’t so that we won’t have to do it again. A good example is social media. Ask yourself, did I give this campaign enough time to truly develop before I decided to give up? Did I try it just to say that I had, without being truly passionate about making it succeed?

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

BenefitsPRO Broker Expo 2021Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.