They came in with the dour expression of having the weight of the world on their shoulders. They left with a smile on their face and a skip in their step. The facts hadn’t changed. Still, they were as happy as a lark.

What caused this change in outlook? Was it magic? Was is manipulation? Was it some strange mesmerization? No. It was a simple application of behavioral economics called “reframing.” You may have heard of it as “changing the perspective” or “looking at it from a different angle.” It’s all the same.

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