For the most part, small business owners have big dreams, just like the hot shots in the C-Suite. Turns out not only do they want to run their own show, get rich and live well, but they want that elusive element that even major players often seek in vain: a company culture.

A survey of more than 200 small business owners by the furniture design firm Turnstone found that almost nine of 10 of those surveyed believe a unique company culture contributes to small biz success. Yet a third of respondents said they were currently dissatisfied with their company's culture, and more than a quarter (27 percent) has concluded that, despite their size, they need to find ways to integrate a wellness program into their business.

Wellness programming was among the factors these entrepreneurs value as they seek to create a culture that will engage employees and lead to further growth of the business. Others cited were greater work/life balance, greater flexibility for employees around when and where to get the work done, and such office perks as on-site meals and nicer office furniture and ergonomics.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.