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Snail mail still liked for benefits communications

In this technological age, employers still like to send benefits communications with a stamp.

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(AP Photo/Jessica Hill)

Ready for a shocker? Employers still like to communicate with employees via snail mail – mail sent through the post office – especially mail that is sent to their homes.

Sending mail concerning employee benefits to an employee’s home was listed among the top five ways employers communicate about benefits, according to a Prudential Insurance Company benefits communications survey. Seventy-four percent of employers said group meetings and seminars was their No. 1 choice.

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Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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