Shopping for Small Business Health Options Program health coverage has been light, as small business owners and insurance carriers have confronted a variety of obstacles to adopting it.

A research report prepared by the Urban Institute, and funded in part by the Robert Wood Johnson Foundation, lays out in more detail the challenges confronting SHOP success.

"From interviews with insiders from eight states [Colorado, Illinois, Maryland, Minnesota, New Mexico, New York, Oregon, and Rhode Island], researchers conclude that employer participation was low due to a number of factors, most notably that many states spent the majority of their energy on the individual marketplaces," RWJF said in a release.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.