The people who give federal public exchange users in-person assistance can sell exchange plans and services door-to-door, as long as they use a low-key approach.

Officials at the Centers for Medicare & Medicaid Services (CMS) talk about the rules that govern exchange assisters' activities in a recent issue of a newsletter that goes out to exchange navigators and certified application counselors.

The rules apply directly to helpers at the Patient Protection and Affordable Care Act (PPACA) exchanges run by the U.S. Department of Health and Human Services (HHS) — the parent of CMS. The rules may also have some direct or indirect effect on helpers at the state-based exchanges. 

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.