If you target them, they will save more for retirement — women, that is. 

So says new data from MassMutual Retirement Services, based on a review of information on retirement plan participants that found women are responding more favorably than men to initiatives targeted directly at them to boost their savings. 

While women have been running behind for a long time on saving for retirement, MassMutual's data from marketing campaigns and employer-sponsored retirement plans show that, particularly among those aged 18-34, women are increasing how much they save toward retirement.

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