If you target them, they will save more for retirement — women, that is. 

So says new data from MassMutual Retirement Services, based on a review of information on retirement plan participants that found women are responding more favorably than men to initiatives targeted directly at them to boost their savings. 

While women have been running behind for a long time on saving for retirement, MassMutual's data from marketing campaigns and employer-sponsored retirement plans show that, particularly among those aged 18-34, women are increasing how much they save toward retirement.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Advisor Sales Strategies
Retirement Trends