Photograph by Justin Clemons

When Joyce Dobervich isn’t singing jazz in her spare time — she used to sing at a jazz club in Minneapolis — she’s focusing on benefits. The President of Sage Benefit Group Inc. riffs off on what she’s learned in the business.

Stay courageous. I got into the business after spending several years in the biotech/med device arena. As you can imagine, payer relations and reimbursement are a significant factor for any med device/biotech company’s successful market adoption. At some point in my career I became curious about the big picture of health care: Who pays for health care, how much does it really cost and who gets what? After studying medical savings accounts and consumer driven responses to health care inflation, I decided to become a broker.

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