Psst! Hey, buddy. Wanna know a sure-fire way to sell an annuity? It’s been scientifically proven to work. All you need to do is re-frame the perspective of the buyer and—WHAMMO!—the sale is made.

If this sounds too good to be true, it probably is. But research shows if you shift the perspective of retirement investors from thinking “lump sum” to thinking “monthly payout,” you have a better chance at selling that annuity—with two important caveats.

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