We know that when it comes to health benefits, employees wantchoices. And they expect their employers to help them understandthose choices. Studies show that people are more satisfied withtheir jobs, and less likely to look for other employmentopportunities, if they believe not only that their employer offersgood benefits, but that the benefits are well-communicated.

Cost of turnover vs. communication

Effective benefit communication requires employers to investtime and resources to educate employees. But with the right help,that investment can be modest. Never forget to weigh the cost ofgood communication efforts against that of having to replaceemployees. A United States Department of Labor study revealed thatwhen an employee leaves, it costs the business one-third of thatperson's annual salary to identify, hire and train areplacement.

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