With Medicare Advantage plan enrollment at an all-time high, carriers are switching strategies and altering design plans in an attempt to create distinctive plan offerings to this growing consumer audience.

Consulting firm Avalere Health has been analyzing the data emanating from the Centers for Medicare & Medicaid Services on Medicare Advantage. Among its forecasts: a 14 percent drop in the number of Part D standalone prescription drug plans in 2015.

The primary driver behind the decrease, Avalere said, is "a consolidation of offerings by a number of top plan sponsors, including Aetna, Cigna, CVS, and UnitedHealth."

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