As millions flock to acquire health coverage under the expanded Medicaid program under the Patient Protection and Affordable Care Act, the newly covered are generally happy to have insurance, but aren't quite sure how to unlock the full potential of their coverage.

This overview comes from a series of focus groups conducted by the research firm Perry Undem. The firm hosted focus groups in Denver, Chicago and Portland, Oregon this summer, discussing insurance coverage with Medicaid customers.

The researchers pointed out that the nature of the research — targeted focus groups in which a total of 60 people participated — should keep consumers of the data from extrapolating too broadly from it. But Perry Undem is nevertheless attracting attention due to some of its findings.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.