Welcome to the 21st century. 

Gone are the days of simply knocking on doors and cold calling potential clients. Today's brokers, advisors, etc. have access to a wide range of new marketing channels to get their name and message out to the public, including social media platforms like Facebook, Twitter and LinkedIn.

But how can anyone interested in increasing sales make use of these new tools and actually turn them into referrals? Marketing firm Outbound Engine recently took on this question on its blog, laying out several best practices for anyone looking to move into social media marketing.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.