We're all painfully aware of the crisis in our industry, but the source of it isn't what's been getting all the blame. Despite the finger pointing, PPACA isn't the problem; it's merely pulled back the curtain on a problem that's been there all along.
We've had it way too easy way too long.
Now don't get me wrong, selling is never easy, but if "easy" is a relative measure of the reward received for a given effort, I can't conceive of another industry where it's easier to generate huge financial rewards for, what is all too often, mediocre effort.
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