Innovation is one of the more frustrating examples of "easier said than done." Google "innovation" and you get millions of hits. Obviously, not all of those citations – if even a fraction of them – refer to genuine innovators. There's just not that much out there or we wouldn't still be driving fossil fuel-powered cars or changing light bulbs every few months.

So what makes innovation as rare as an honest politician? Five things (or course) immediately spring to mind.

5. Inertia

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