• Client situation: In some states, small employers with non-grandfathered health plans have the option to delay offering ACA-compliant coverage. If your client's health plan is renewed in one of these states under the transitional policy guidelines, then…Options to consider: Their traditional dental benefit plan can be retained because they are not required to have pediatric EHB dental benefits at this time.
• Client situation: If your client's health plan complies with the ACA EHB requirements and, as part of that, includes pediatric dental benefits, then…Options to consider: You might be thinking they don't need a separate dental plan. But it might still be wise to also offer a traditional dental plan to avoid unexpected out-of-pocket expenses. Furthermore, if the client wants to provide dental coverage to the adults but doesn't want to have duplicative benefits for the children, consider a stand-alone dental plan that excludes coverage for children under 19.
• Client situation: If your client's health plan complies with the PPACA EHB requirements but does not include pediatric benefits (yes, this can happen and is still considered compliant with the law), then…Options to consider: Offer a stand-alone family dental plan that includes pediatric EHB benefits or, at a minimum, offer a stand-alone child only EHB dental policy.

It frustrates me when people say that the small-case dental market is no longer attractive. That's just not accurate. The market is alive and booming with opportunity.